Communication, of late, has become an important area of study. In the 21st century, society is increasingly getting diverse and communication is getting more complex. It is because the world is in the making of a “Global village”, predicted years ago.
Today, it is not at all surprising to find a French buying Indian Saris or German buying books on Indian Philosophy in a local market. Even Indian students, scholars, IT professionals and business wizards commute all across the world for their respective personal and professional needs. This has posed a great challenge for researchers and educators as to how to communicate effectively both in India and overseas. These educators and researchers are focusing their work and courses on the challenge of communicating in a diverse and often computer-mediated society, many scholars are also stressing on the role of communication in a civil and democratic society. Communication is a skill, which involves a systematic and continuous process of speaking, listening, and understanding. Most people are born with the physical ability to talk, but we must learn to speak well and understand verbal and nonverbal cues are the skill we develop in various ways. We learn basic communication skills directly through education. By bringing those skills into practice and getting them to evaluate, we can hone them further.


Today the success of any venture, whether taken individually or as an organization, hinges on the ability to communicate effectively and cleanly. Using the right tools to communicate the right message at the right time can salvage a crisis and motivate people to work towards success.


Effective communication skills can make a huge difference between being hired and fired. A well-organized job letter with a perfectively structured resume followed by a convincing interview can get a good job for the recipient. Additionally, good communication skill advances the person socially, build self-confidence and enable him to help and lead others. It, sometimes, helps more than the core competence of a person to get a job.


A good leader is the one who knows the art of conveying his message to the people and bringing them at a consensus with logical arguments. This trait can only be developed when a leader has good communication skills. By improving on communicative skills, a leader can not only help him but also the entire organization. The ability to receive, evaluate, use and pass information gathered from within and outside the organization affects the effectiveness of an organization. A manager who relies on such abilities can make the necessary and suitable decisions for the growth and development of the organization.

There are two major forms in which communication is categorized, they are.


The most basic form of communication is nonverbal communications which include all the cues, gestures, vocal qualities, spatial relationships, attitude towards time and everything else that allow us to communicate without words. The non-verbal cues are used to express superiority, without words. The non-verbal cues are used to express superiority, dependence, likes, dislikes, happiness, anger, frustration, confidence, respect, love and a host of other feelings and attitude, paying proper attention to the following cues can make one an effective communicator.

Personal Appearance:- It makes the first impact on the audience which includes dress, hairstyle, and light make up.
Posture:- It refers to the way one stands, sits and walks. The movement of the body, the position of the hands and legs and other parts of the body reveal an individual’s personality whether he is vibrant, jittery, nervous, confident or self- assured. A good speaker stands tall.

Walk Gracefully:- Move legs, freely from the hips, lift your feet from the floor and walk in a straight line. Avoid stride and tiny steps.

Gestures:- A well-timed gesture drives the point home. All the verbal communication is accompanied by a gesture such as shrugging of the shoulders, flourishing of the hands, movement of the head tc. These gestures enhance the impact and add greater value to what is being said.

Facial Expressions:- Of all the parts of the body, the face is extremely expensive. A smile (friendliness), a frown (discontent), raising the eyebrow (disbelief), or tightening the jaw muscles (antagonism) can add to the meaning conveyed through verbal means.

Eye Contact:- Eye contact is a means of gaining feedback, enabling the speaker to alter, adjust and reframe his message. Better eye contact leads to communication that is more effective.

Space and Distancing:- It differs from culture to culture. In formal gatherings, it may be ranging from 4-12 feet.

Chronemics:- Chronemics is the study of how human beings utilize time while communicating. It is also an important feature of communication. People judge a person based on how much importance he attaches to him. Time reflects one’s sincerity and punctuality.

Silence:- Many scholars treat silence as part of non- verbal communication. Here the receiver has to decide what the sender wants to convey through silence based on the context and situation. Understanding the sense of silence can help the participant to know the state of mind of a sender. It could be a great help while communicating across cultures.


Although we can be expressive through non-verbal cues, yet it has its own limitations. If one has to discuss the past vents, ideas or abstractions, on needs symbols. That stand for one’s thought. Verbal communication consists of words arranged in meaningful patterns. To express thoughts, words are arranged according to the rules of grammar with various parts of speech arranged in a different sequence. To be successful, a person requires to have integrated four skills of verbal communication- reading, witting, listening and speaking. These abilities are, of course, not inborn but can be cultivated by hard work and little focus.

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